Infographic: Banks’ evolution to customer-driven sales

Misys and the banking association, Efma, have undertaken a major research project, interviewing 185 banking professionals, globally.

Efma Info Graphic

The research looked at the challenges banks face when it comes to customer-centricity and if they’re taking the necessary steps to achieve this, or merely paying ‘lip service’ to the idea, in advertising campaigns and annual reports.

Download the full report here.

Download the infographic here.